Queensland Country Tourism delivers a series of targeted marketing campaigns and offers affordable co-operative buy-in opportunities for all partners.
Queensland Country Tourism is excited to launch our next major campaign, Made in Queensland Country.
Running from 3rd June 2026 - 9th September 2026, the campaign celebrates the incredible produce, makers and experiences found across our region, encouraging travellers to discover the stories, flavours and destinations that make Queensland Country so special. The campaign will utilize emotive storytelling through video and visual media to:
We invite you to join the campaign and take advantage of the marketing opportunities available to showcase your region, business or organisation.
Access the campaign toolkit assets below.
Contact Felicite Felicitie@queenslandcountrytourism.com.au (Marketing Manager) or Kyle digital@queenslandcountrytourism.com.au (Digital & Events Coordinator) for more information.
Queensland Country Tourism ran the We All Need a Little Country Drive campaign from 14 October 2025 - 4 February 2026, the campaign will built on the strength of our legacy brand “We all need a little country”, harnessing harnesses the power of drive tourism to:
Aligned with Tourism and Events Queensland’s That Holiday Feeling initiative, this campaign positioned Queensland Country at the forefront as a premier domestic drive destination.
The Campaign successfully generated:
| Channel 7 Weekender | Must Do Brisbane | |
| RACQ Road Ahead | Frankie Places Magazine | |
| 7 News Toowoomba | Seniors Today Sunshine Coast | |
| 9 Win | Trav Media | |
| ABC Southern | The Oakey Champion | |
| The Crows Nest Post | Several Competition aggregation platforms. |
Queensland Country Tourism offers a range of co-operative marketing opportunities to help you get your business in front of travellers ready to book. By connecting into the strong traffic across queenslandcountrytourism.com.au, you can showcase your experiences to highly engaged audiences.
With targeting social media advertising and featured deals online, it’s a smarter, easier way to increase your exposure and turn browsers into bookings.
Tourism and Events Queensland (TEQ) has launched their new campaign, That Holiday Feeling, aiming to showcase the state's iconic experiences and inspire travel across Queensland.
We all know that no one offers holidays quite like Queensland does, unique experiences, unique people, and a unique feeling. Creating an anthem for That Holiday Feeling, TEQ have re-recorded iconic 1980's pop anthem, Holiday.
With the domestic campaign running from 27 April, 2025, to 30 June, 2026, there is plenty of opportunity for you to get involved.
TEQ have created a Campaign Toolkit that outlines details about the brand campaign, and exciting opportunities for you to get involved in across your own channels.
Get involved in Queensland's new bold and joyful brand platform!
