Kyle Johnston recently joined the Queensland Country Tourism team, bringing with him a strong background in destination marketing and regional tourism development.
After spending five years with Bathurst Regional Council, Kyle has built extensive experience across multiple tourism roles, including Tourism Services Officer, Tourism Marketing Coordinator, and Tourism Manager at the Bathurst Visitor Information Centre. Throughout this time, he played a key role in promoting the Bathurst region through strategic marketing, digital innovation, and stakeholder engagement.
With a Bachelor of International Hotel and Tourism Management from University of Queensland, Kyle combines formal training with hands-on industry expertise. He has led website redevelopment and SEO strategies, managed multi-channel marketing campaigns across social media and paid platforms, and produced a wide range of content to showcase regional destinations. His work has been strongly data-driven, using data-based decision making to inform campaigns, direction and improve regional outcomes.
Passionate about regional tourism, Kyle is driven to support local operators, strengthen industry relationships, and create compelling campaigns that inspire travel and visitation. He is particularly interested in leveraging digital platforms and storytelling to highlight the unique experiences that define regional communities, and connect visitors to a sense of place.
Outside of work, Kyle enjoys paragliding, hiking, astro photography, and exploring regional Queensland, discovering hidden gems, and spending time in out in nature.
