Sally Scott is an accomplished tourism leader with extensive experience across destination management, marketing, media and stakeholder engagement. With a strong commercial mindset and a proven track record, she brings a balance of strategic vision and hands-on delivery to regional tourism leadership.
As General Manager of Tweed Tourism, Sally has led the organisation to national recognition, including multiple state and national tourism awards for marketing excellence. Under her leadership, the organisation has evolved into a commercially focused, partnership-driven and content-led destination, strengthening both industry confidence and market reach.
Sally is passionate about creating compelling destination stories and experiences. She is the driving force behind Savour the Tweed, a successful food and agritourism festival that has quickly become a flagship event for the region. Her background as a travel writer also brings a unique edge, with strong media relationships and a deep understanding of storytelling that delivers real results for destinations.
A collaborative and energetic leader, Sally is known for building high-performing teams and fostering strong industry relationships. She brings a thoughtful, inclusive approach to stakeholder engagement, working closely with operators, councils and communities to align priorities and drive sustainable growth.
With a strong connection to regional Queensland and a passion for its people and places, Sally is committed to showcasing the stories that make Queensland Country unique.
