Through excellence in destination marketing activity and innovation, QCT creates demand for visitation by connecting people culturally and emotionally to our region, fosters economic and social benefits, services and opportunities for its members, our local community, and regional partners to enhance delivery of compelling, sustainable, and on-brand visitor experiences.
QCT is focused on promoting the whole of Queensland Country (QC), including our sub-regions and key destination experiences. Our aim is to build awareness and preference for the destination in order to grow our visitor numbers overall and increase overnight visitor expenditure.
Our toolkit is publicly available and includes:
Partners of Queensland Country Tourism have access to our Partner Portal and online 'Partner Toolkit’. The Partner Toolkit includes a wide variety of valuable information including; in-depth data, marketing opportunities and support, visitor statistics, marketing templates, and more.
